The leading advertising trade group, AAAA, is worried about the industryâ€™s image. According to Advertising Age, it has hired â€œone of the countryâ€™s largest PR firms to conduct a public-image campaign on behalf of the business.â€ Ad industry leaders hope to â€œstave off negative headlinesâ€ by using the same flackery shop which represents McDonalds.
The announcement by the American Association of Advertising Agencies coincides with whatâ€™s known as â€œAdvertising Week.â€ There are dozens of events and conferences in New York City this week, as marketers and advertisers engage in a love fest about the powerâ€”and future of marketing. The new AAA PR campaign led by Golin-Harris plans to proactively place positive stories with reporters. No doubt they will have an impact, given that most news outlets have embraced many of the same problematic and disturbing digital marketing tactics. Make no mistakeâ€”AAAA members and their brand-focused clients are largely determining the future of broadband media.
But the ad industry canâ€™t hide the fact that their plans not only threaten our privacy, but also undermine our quality of life. Using the power of the new media to get all of us, individually, to consume more cars, fast-food, drugs, etc. will help bring us a world further out of whack.
In the opinion of this blogsterâ€”the Ad industry wonâ€™t have an easy PR ride.
[Source: â€œJust Make it Stop: 4Aâ€™s Hires PR Help. Matthew Creamer. Ad Age. Sept. 25, 2006]