We think Google foundersâ€™ Larry Page and Sergey Brin need to revisit what they personally hope to ultimately contribute to society. Googleâ€™s deal with Rupert Murdochâ€™s Fox, including its Foxnews.com sites, supports a media empire that has engaged in jingoistic journalism (to say the least!). Hey, Google guys. Donâ€™t you recall what Fox did to help get us into a war that has unnecessarily cost so many, many, thousands of livesâ€”let alone caused so much destruction?
Helping Rupert Murdoch out is exactly what Google is doing. Googleâ€™s signed a much-publicized deal with Fox Interactive Media (FIM) last month, making it the â€œexclusive search keyword targeted advertising sales providerâ€ for Murdochâ€™s MySpace.com â€œcommunity.â€ But Google is also working with the rest of Murdochâ€™s FIM properties, including Foxnews.com, fox.com, Foxsports.com, ign.com, askmen.com, etc. Google will be giving its pal Murdoch a minimum of $900 million over a three-year period, as part of its revenue sharing deal.
I know people will say itâ€™s only businessâ€”and that if Google didnâ€™t make the deal, a Yahoo! or MSN would. But thatâ€™s not the point. You need to be careful about who you choose as your business partners. So despite the positive PR Google gets when it creates a for-profit foundation, there is something ultimately wrong-headed about the company. Helping Rupert Murdoch sell interactive ads and promote the Foxnews brand is another indication that Googleâ€™s legacy may be one rich with cashâ€”but not corporate moral clarity.