Category: Doubleclick

excerpt from new DoubleClick job posting: “The newly formed Emerging Media Team is currently searching for a seasoned Program Manager to help introduce and expand the team’s offerings in Social Media and Services. The Program Manager (PM) is responsible for ensuring successful execution of select Advertisers’ social media ad buys and social media presence (i.e. page creation and management, buzz creation and monitoring, application development and distribution, etc.). The PM is charged with building strong relationships and establishing clear lines of communication with their advertisers, specialist partners, and internal resources including members of account management, search and affiliate program management, sales, and the publisher development teams. The PM is resourceful in leveraging their social network and buzz marketing knowledge, technical skills, client service experience, analytical and problem-solving capabilities, and organizational skills to ensure flawless program execution that drives insights and helps define future client/publisher opportunities and social media and services offerings.”

from “Program Manager, Social Media and Services, DoubleClick Performics

student south am loan250,000 loans dollarmotorcycle loans 3-4bank leicester loans allianceused car albuquerque loanloans amortizationservicing amc mortgage loan203k loans nh Map

Google, Microsoft, others: Tracking our every interaction to determine the click that delivers for advertisers

excerpt: “DoubleClick and Atlas have both been working on a process commonly known as multiple attribution protocol (MAP). As storage is cheap, we can now keep in the data cube all digital interactions of a consumer with a campaign. Every view, every click, every visit to a site, whether click-through or view-through… MAP reporting and algorithms will permit us to take into account the underlying banner and other campaigns that happen prior to the final action. With this methodology, we’ll be able to consider other actions besides the last click for partial attribution. DoubleClick has a reporting process in release now and Atlas is said to be releasing reporting and algorithms into beta in Q1 of this year.”

from: “The New Metrics Landscape.” David L. Smith. imediaconnection. January 29, 2008

Google’s target as it absords DoubleClick: “big world of brand and display dollars”

One phase of the regulatory review is over, but the effort to protect privacy online continues. The work of EU and U.S. privacy and consumer groups during the merger encouraged officials on both sides of the Atlantic to more closely examine online data collection practices of Google and others. We believe that EC privacy commissioners will continue to press for more effective safeguards. We were told that the EC competition authorities met resistance to their merger analysis from other officials concerned about privacy and media diversity. In today’s digital media era, the diversity of content creation, protecting privacy, and the competitiveness of the online ad business are intertwined.

We intend to keep our Google watch (along with our focus on the online ad industry). Today’s Advertising Age article on the Google/DoubleClick merger gives a sense of where the search leader is headed [excerpt. our emphasis. subscription required]: Google executives were meeting with reporters in their New York office this morning when the official news came through. “There’s a big world of brand and display dollars we haven’t been as aggressive in or played in,” Penry Price, VP-North America sales for Google, said at the meeting… “We want to build on top of that platform [DoubleClick’s] and create next-generation tools to work with marketers and agencies to have an end-to-end solution from planning to reconciliation”….”I think would we be disappointed in 2008 and 2009 if we don’t have a very significant presence in the display marketplace,” Google President-Advertising Tim Armstrong said yesterday at the Bear Stearns Media Conference.

PS: Here’s what JP Morgan said, in part, about the consequences of the Google/DoubleClick merger in a report released yesterday: “Better targeting opportunities. Google will now have behavioral data from search, email, video, and web usage on network sites. We believe this will allow the company to provide much better ad-targeting, leading to increased CPMs on DoubleClick sites.”

The EC approval of Google’s DoubleClick takeover

Statement on the EC Decision on Google/DoubleClick
Jeff Chester, Center for Digital Democracy

By failing to impose safeguards, EC regulators have helped strengthen a growing digital colossus that will now be in a dominant position to shape much of the global future of the Internet and other online media. The EC [DG Comp] appears to have embraced the FTC’s flawed analysis of the online ad market. It represents the failure of antitrust regulators to understand and respond to the growing consolidation of control over online ad delivery, data collection, and the funding of content. This decision will have profound and unfortunate consequences for the Internet’s evolving role as a democratic communications medium.

EU and US antitrust regulators have also perversely set the stage for Microsoft’s goal of acquiring Yahoo!, furthering more concentration of control in the new media sector. Instead of ensuring competition, DG Comp and the FTC have literally paved the way for the emergence of a global digital duopoly over online advertising (which is the principal way online content is funded). By permitting Google to dramatically grow in clout, regulators will have to likely enable the further growth of a # 2 competitor to Google—which will be Microsoft.

US and European policymakers must reform the antitrust process to reflect the realities of the digital market era, where competition, data collection, and content creation are seamlessly intertwined. In today’s digital marketplace, the company that controls the most data about consumers and has the global reach to connect to them raises both anticompetitive and privacy concerns. An antiquated and piecemeal antitrust approach fails to protect citizens, consumers, and competition.

The Center for Digital Democracy, which opposed the Google/DoubleClick merger in both the U.S. and in the EC, will continue to press policymakers to play a more responsible forward-thinking approach to competition and consumer protection for online and interactive media.

Google+DoubleClick will = “the dominant player in behavourial targeting”

No, that’s not just CDD and other privacy advocates warning the public about this. It’s a quote from a panel held this week in Brussels by the “conservative think-tank, the Centre for the New Europe.” Here’s an excerpt of a story that quotes panelist Wayne Arnold from the Institute of Practitioners in Advertising (IPA) and digital ad agency Profero: “Google is increasingly becoming the dominant player in the digital advertising space in Europe. If the Double Click acquisition goes through, this will provide Google with unrivalled access to consumer data and a foothold in the display media space – an area in which until now they have been relatively weak.”

The next big thing in online advertising is behavioural targeting, said Mr Arnold. This is a technique whereby advertisers increase the effectiveness of their campaigns by using data collected from someone’s web-browsing behaviour – that is to say, what sites they have been to and what things they have searched for.

The advertiser then uses this information to deliver adverts tailored to the perceived interests of the websurfer. The The Double Click deal will make Google “suddenly the dominant player in behavourial targeting,” said Mr Arnold.”

source: “Google-Double Click merger raises privacy concerns.” Leigh Phillips. Euobserver.com. 3/7/08.

Consider this a form of `let’s help Google try and be more honest about privacy and data collection’ public service.

Excerpt from PC World:
“Google’s YouTube will soon give marketers more data about viewership of its videos, so that they have a better understanding of clips’ reach and effectiveness at boosting brand awareness and sales.

The online video site plans to make more granular metrics available in this year’s second and third quarters, including data about the usage of YouTube videos that are embedded in external sites, said Brian Cusack, YouTube sales team manager.

“YouTube has enormous amounts of data, but not great reporting on that data yet,” Cusack said during a keynote speech at the eRetailer Summit….YouTube…is building models to distinguish content that is universally interesting from content that is locally interesting, in order to make that useful for its advertising customers, Cusack said.

YouTube to Improve Usage Metrics: New data about Google’s YouTube video viewership will be availabletp marketers. Juan Carlos Perez. IDG News. March 3, 2008

berkasih mp3 adattho forever mp3 abcredit teacher abilene150 tramadol free shippingringtone adon olam30gb mp3 cheapadolescent gambling problemimage admin link manipula tramadol order Map

The departure of Deborah Platt Majoras should mark the closing of the special-interest revolving door at the FTC

Deborah Platt Majoras came to the FTC as a corporate lawyer who had represented Chevron Texaco while at the Jones Day law firm. Under her watch, the FTC failed to make any real advances protecting consumer privacy, ensure an open Internet (network neutrality), and promote competition and diversity in the key online marketing sector (Google/DoubleClick, for example).

The FTC should have a chairman and commissioners whose background indicates a strong commitment to consumer protection. They have to be willing to take on the powerful special interests, much of which will be from the big business sector. We need to stop business as usual, where yesterday you were a top corporate lawyer–then you are at the FTC–and soon, back in a well-compensated corporate boardroom. In Deborah Platt Majoras’s case, she is to be a top counsel for the Procter and Gamble company, according to press reports (her former law firm Jones Day has represented P&G, btw). The next administration must appoint officials to the FTC–and the FCC–who are in the orbit of the special interests. The cozy K Street golden revolving door should be sealed shut. If the country is to tackle the problems facing it, it requires consumer champions and business visionaries who understand what is at stake.

I would be remiss if I also didn’t remind readers that my group and the Electronic Privacy Information Center asked Chairman Majoras to recuse herself on the Google/DoubleClick merger, once we discovered that her husband’s law firm Jones Day represented one of the parties. She refused, and groups have asked the FTC to turn over documents related to the case. We intend to pursue this, of course, despite her departure. But the real point is that we need officials at the FTC who have demonstrated through their previous work and intellectual perspectives that they represent the concerns of average Americans—not multi-billion dollar law firms, Fortune 1000 corporations, or well-connected trade associations. In the 21st Century, anti-trust and consumer protection plays a crucial role in the operation of the digital marketplace. That alone is reason enough to make who becomes a FTC commissioner an important public policy issue for those who care about serious reform.

splitter absolute mp31234 fiest mp3term xanax side long effects abusingawhile mp3 311 here be illlg ringtone 1010university accountant ontario credits8months act gambling unlawfulbar 4mg yellow xanax Map

IAB’s new “Privacy Principles”=A Failure to Protect Consumer Privacy

The IAB has embraced a `circle the data collection and micro-targeting digital wagon’s’ with its new privacy principles. Instead of embracing a policy that truly protects consumer privacy, IAB members are trying to hide behind the same failed approach they have led to governmental inquiries in the US and the EU. The IAB should have adopted rules so that no data can be collected without full disclosure and prior consent of the consumer, as well as other fair information collection principles. The IAB’s proposed new PR campaign to promote the role of interactive marketing will undoubtedly by slick–but won’t be honest. That’s why my CDD will keep telling the FTC, the EU and the public about what really goes on with data collection and digital marketing. These slightly refurbished fox-watching-the-data-hen-house-privacy principles won’t provide any substantive protections for consumers. The failure of the IAB to acknowledge key issues related to sensitive data–including children, teens, financial (think subprime mortgage-related) and health–is a glaring failure of the group’s ability to do what is required to protect consumer privacy.

The IAB is trying to help its members dodge the digital privacy data bullet. But privacy advocates and officials concerned about consumer welfare in the digital age will eventually force the needed changes. What’s sad is that instead of playing a leadership role in the privacy debate, the IAB is attempting to stick with the past. Don’t they realize that change is coming?

Drive, Google says, as it pushes automobiles via online video, mobile, YouTube, etc.

excerpt from “Google’s View of autos for 2008.” imediaconnection. 2/21/08. An interview with Bonita Stewart, Google’s director of “automotive vertical.”
“…dealers have the opportunity to geographically target their products and services, and mobile technology offers the ability to connect with a dealer during the shopping process…Right now we are particularly keen on the benefits of online video. It’s the new portable TV and offers the sight, sound and motion automotive marketers crave to differentiate their product and to evoke consumer emotion. In November 2007, U.S. consumers viewed more than 225 million auto/vehicle videos on YouTube…Google’s resources and expertise make YouTube’s search experience the best it can possibly be…We will continue to make search and discovery of videos a priority in 2008…Don’t build it and wait for consumers to come to your site. Venture out, find them and communicate with them online through gadgets that provide dealer locators, photo/video galleries, build and price features directly to the consumers in a microsite format…don’t ignore the data. Today it’s more compelling than ever to follow the consumer and lead from behind. Consumer engagement is increasing and driving their behavior as witnessed by the growth in social networking, video, mobile and search. On the horizon I see integrated marketing moving to integrated accountability and ROI. Marketers will develop more cause and effect levers.”

Google’s mobile vision: “integrated marketing campaigns” for” Fortune 1000 companies”

Google, as we have said previously, deserves praise for its work on open spectrum. But its motives are more aligned with plans to expand its interactive data collection and targeted marketing business. Here’s an excerpt from Google’s job listing for “Team Manager Mobile Advertising, Google Mobile Advertising:
“As a Google Mobile Team Manager, you’ll serve as a mini-CEO responsible for developing and implementing strategies to sustain and increase a multi-million-dollar revenue business in the mobile industry. You’ll hire, train and lead your team, which will work closely with many internal Google divisions to develop integrated marketing campaigns and present them to Fortune 1000 companies. A crucial focus will be to understand how the mobile area fits into cross-media campaigns.”

or perhaps you are interested in: Senior Account Executive, Google Mobile Advertising:

“The Mobile Advertising team that operates within Advertising Sales was organized to fortify the company’s mobile objectives in search, branding and measurement. We do this by striving to identify our clients’ business challenges, to collaboratively shape solutions that drive their strategic initiatives and to keep them educated and informed in the ways that our products can enhance their online and/or offline presence…
Senior Account Executives drive revenue by selling Google’s mobile solutions to top-tier advertisers. This is a high-energy job requiring persistent and persuasive interactions with clients, deep mobile and Internet expertise, proven sales skills, the ability to work collaboratively with internal sales teams, closing deals, strong communication skills and a broad base of mobile industry contacts.”