We are convinced that the only way to ensure a more democratic and diverse communications system in this era of “anytime/anywhere” media is to “build” it. Public policy will not be able to play a leading role to help us do that–certainly in the short term. What’s required is a strategic effort designed to harness the power (and challenges) of convergence by fostering large-scale collaboration and partnerships. The potential of Web 2.0 sites that foster community building is a critical area for progressive endeavors. As we have said, the Web 2.0 model offers the opportunity for communities and the nation to have diverse, public-interest-oriented and sustainable digital communications services. We should not cede media influence to services who are primarily interested in financial profit–they will dominate unless we can challenge the new media status quo.
We will need to tap into the expertise of new media business types who wish to harness the power of the media for social good. In that respect, we believe that the Huffington Post’s hire of a Time Warner executive familiar with online ad sales (and who will help it better connect with the growing revenue stream of Web 2.0 media) is something which should be replicated.
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