The Center for Digital Democracy will ask both the FCC and FTC to ensure that consumer privacy is protected as part of the regulatory review of the Comcast/NBCU partnership. Comcast is currently deploying interactive TV applications, including for advertising, on its cable systems.  The nation’s largest cable company and broadband ISP has played a leading role in developing next-generation “advanced advertising†services through the Canoe Ventures interactive TV cable consortium, as well as with CableLabs (Comcast chair Brian Roberts is the chair of the board of CableLabs, the industry’s R&D center). For advanced advertising, information on household viewing, including from individuals, will be collected from set-top boxes that can be combined with outside databases to form viewer ad targeting profiles.  Highly personal ads will be created, practically instantaneously, for real-time delivery based on these profiles. Cable and other video providers are creating a “real-time decision-making system†for marketing that analyzes user data–including income, ethnicity, and viewing and behavior patterns–to help determine the precise ad to be delivered. Comcast is reportedly planning “a gigantic database called “TV Warehouse,†able to store a full year of statistics gathered from digital set-tops in more than 16 million households nationwide… having a massive 500 Terabytes of storage, would then feed up to a database even broader in scope operated by Canoe Ventures…â€
As the nation’s biggest “video provider†and “largest residential Internet service provider,†Comcast has access to detailed financial information on its TV and broadband subscribers. It also has a treasure trove of consumer data on viewing behaviors online and with TV. Comcast can also use its dominate position as the leading high-speed ISP and cable TV provider to extract additional consumer information from its programming partners.  Regulators will need to ensure effective safeguards on network neutrality, programming access and competition, and consumer privacy—especially for “advanced advertising.”
CDD also will ask competition authorities to review Comcast’s relationship with Canoe Ventures, and its implications on content diversity.
Some Background:
http://www.comcastmediacenter.com/media/news-releases-detail.html?content_item_id=161;
http://www.comcastspotlight.com/sites/Default.aspx?pageid=7680&siteid=62&subnav=3
http://www.canoe-ventures.com/;
http://www.cablelabs.com/projects/dpi/;
http://www.experianmarketingservices.com/capabilities_digitaladvertising.php;
http://www.lightreading.com/document.asp?doc_id=183658&site=cdn;
http://www.multichannel.com/article/161894-Comcast_TV_Warehouse_To_Collect_STB_Clicks.php;
http://www.screenplaysmag.com/corporate/sigma/;
http://www.comcast.com/corporate/about/pressroom/corporateoverview/corporateoverview.html