AT&T’s “30-Month” Net Neutrality Merger Trade-in Offer: What a Joke!

So desperate to become a digital colossus once it swallows BellSouth, AT&T offered the dissident Democrats on the FCC a network neutrality “concession” today. Unbelievably, AT&T offered to operate its broadband Internet system as an open and democratic network—but only for 30 months! The offer illustrates how unethical and cynical the top executives are at Ma(d) Bell. `Yes, U.S. public,’ they say. `We will give you a democratic Internet for a brief moment, if you let us grow as an even larger unaccountable monopoly.’ AT&T’s offer underscores why permanent network neutrality safeguards are worth fighting for. The very companies who will provide the vast majority of broadband service, such as AT&T, really don’t want the public to have it.

AT&T is trying to sell to FCC Commissioners Copps and Adelstein the digital equivalent of the Brooklyn Bridge. They should say: “sorry, wrong number.”

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Inappropriate PBS Ad of the Week–about the Pope and the Devil!

PBS, abandon all sense of perspective when ye enter into commercial digital marketing contracts. Here’s a ad on the PBS.org site alongside its promotion of news and public affairs programming. “Next Pope is John Paul II Impersonated. Bible Prophecy Shows He Will be Last Pope. Learn More www.worldslastchance.com.” By clicking, you go to: [http://www.worldslastchance.com/index.php?p=next_and_last_pope.php]

There you can learn about the “world’s last chance” and that a “New World Order is About to Start.” Then a headline declares that: “The Bible Reveals next and last Pope will be a Devil impersonating John Paul II.”

No fooling! I think the fundraising drive has depleted the oxygen at PBS HQ. They better meditate now on the foolish digital ad path they trod.

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Way to Go on AT&T Broadband Monopoly! FCC Commissioners Copps and Adelstein

I’m sure the sell-outs who make up most of the Washington telecom lobbying corps believe that FCC Commissioners Michael Copps and Jonathan Adelstein must come from another planet. But these all too rare two officials represent so much about what is right with the U.S. They are doing more than standing up for the public interest and demanding merger safeguards. Each has made a powerful and honest critique about what is at stake. They recognize that the U.S. broadband digital media system has been handed over to an ever-shrinking few. They realize that the U.S. media system, especially news, is in a deep crisis. Copps and Adelstein correctly critiqued what the Bush Department of Justice just did yesterday when it blessed the merger without safeguards. How refreshing to have officials who work for the public–and not really on behalf of a handful of self-serving media giants who place corporate and personal profit before the real needs of a democratic U.S.

Copps and Adelstein: Onwards to the Noble Peace Prize (Media Policy division!). Nobel citation: Trying (probably in vain) to restore honesty, integrity, and real public service to the FCC.

The RTNDA Undermines TV Journalism—with a little help from the most powerful pro-consolidation media lobbyist. RTNDA asks for a cover-up of the VNR scandal

The Radio Television News Directors Association (RTNDA) is working to further undermine the ability of TV reporters and producers to engage in serious electronic journalism. In a nearly two dozen-page filing to the FCC on October 5, RTNDA comes to the defense of the use of Video News Releases. RTNDA actually told the Commission “…VNRs often are a source of newsworthy material of particular interest to the public which stations may not be able to obtain through other means.” Why would the RTNDA support the practice of using VNRs? It’s because the organization is both shortsighted and a political tool of TV owners. RTNDA doesn’t really represent the interests of reporters—but the bosses. It is trying to quash an FCC investigation into 77 TV stations identified in a report for failing to disclose VNRs. Everyone in the news biz knows that the reliance on VNRs—even by network O and O’s– is a cancer on electronic journalism. VNRs—placed by both commercial and government PR efforts—undermine serious reportage. But with station owners and news managers forcing local news to be a ever growing profit center, VNRs have become a form of information `cocaine.’ Too many stations are willing to sell time for the promotion of propaganda at worst and stealth commercial spots at best. Or they want to rely on free materials coming from special interests in order to save money on actually producing their own news.

Richard Wiley
The RTNDA should be telling the FCC that such outside “spin” oriented content should be prohibited by the industry itself. News should be produced by a local station, its contractors, network feeds, wires. Not by a pyramid scheme coming from PR flacks. One sign that RTNDA is working for owners—and not journalists or the public—is the use of arch media lobbyist Richard Wiley’s law firm [that’s Mr. Wiley’s picture above]. It is the Wiley firm which has been leading the media lobby campaign to wipe out ownership diversity safeguards—all so its clients can control more properties both in a single community and nationally.

The RTNDA wants the FCC to immediately kill its investigation of the stations involved in the VNR scandal. Incredibly, the RTNDA told the FCC that by investigating the charges made by the Center for Media and Democracy (CMD), it is “following the lead of an organization that is unrelenting in its hostility to the principles of free speech and a free press…” Such venomous, inaccurate, and out-right loony language illustrates how out of touch RTNDA’s leadership is. An organization concerned about electronic journalism requires leaders who place the First Amendment rights of TV reporters, producers and the public first. Not, as RTNDA just did, the political agenda of station owners, the National Association of Broadcasters, and media lobbyists such as Dick Wiley.

We think the RTNDA is violating its own Code of Ethics, which requires that “[P]rofessional electronic journalists should recognize that their first obligation is to the public.” We hope there are board members courageous enough to call for the organization to re-think its whole approach to media policy.

Disclosure: My organization occasionally works with a close colleague of CMD—Free Press. I also admire the work of CMD—which has done a first-rate job at exposing the invisible connections between the public relations industry, its clients, and public policy. I don’t believe, as Wiley argues, that such an FCC investigation will have a chilling effect. There do need to be limits about what government can do with the news media. But when news organizations act irresponsibly in a way that deceives the public, action is required. What is wrong—Ms. Cochran and Mr. Wiley—with a little sunshine?

Glover Park Group—Rupert Murdoch’s Flack Comes Out Against Open Net/ Sen. Stevens Uses Stealth Verizon-Paid Poll to Undermine Public Interest

The folks at the Glover Park Group—who last year helped conduct a stealth campaign to aid Rupert Murdoch—are now assisting Sen. Ted Stevens wreck the U.S. electronic media system. Stevens’ Commerce Committee released a poll yesterday slamming “onerous Net Neutrality regulations.” The Verizon-paid for poll illustrates how desperate Sen. Stevens and his phone/cable monopoly allies are (nothing about Verizon’s sponsorship is cited in the release or the poll—something the Commerce Committee should apologize to the public for).

Stevens and company can’t really speak about the substantive issues involving Internet Freedom—because they lose. So Stevens and allies now appear to be hanging their argument supporting a closed Internet on a poll finding that only “very few registered voters are familiar with the issue of network neutrality.” As if the lack of public awareness about an important policy issue means something is wrong with it! Hello. Has the Senator been swallowing those tubes, instead of using them to get his talking points from the Glover Park Group flackery shop?

Now, to the “bipartisan” Glover Park Group (which did the poll with Public Opinion Strategies). Aren’t we tired of Democrats who take the big bucks and the public interest be damned? This poll was written to help phone companies scuttle policies designed to provide community oversight of electronic media. The poll should come with a warning: “this is a political tool.” That Stevens, Glover Park, and Public Opinion would hold it up as some objective measure is a sad joke. It’s a lobbying love letter for Verizon, AT&T, BellSouth and the USTA. It asks questions about network neutrality purposely designed to undermine it as an issue. Perhaps that’s why the poll doesn’t reveal who funded it. Such well-known Democratic operatives as Howard Wolfson, Joe Lockhart, and Carter Eskew run Glover Park. In 2005, the group helped Rupert Murdoch organize a campaign designed to keep bringing in extra cash for his Fox TV empire. Press reports say they also have worked for big cable companies as well.

By helping the phone lobby create a closed Internet, the Glover Park Group is undermining the country’s democracy. What great credentials alongside working for Fox.

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Democrats Wrong to Ask that 9/11 TV Movie Be Kept “Off The Air”—But They Should Be Asking Hard Questions About the Lack of Quality News and Entertainment and Media Policies

We don’t agree with the drumbeat coming from Democrats and others that this weekend’s Disney/ABC TV movie be pulled. Censoring such content is unhealthy in a democracy. ABC cannot afford to buckle under from Dem critics. The Dems pressure campaign, while helping to bring about some (much needed) editorial changes, appears self-serving. The Clinton Administration does bear some responsibility for the country’s lack of understanding about the rising tide of anger against the U.S. from abroad. The Clinton folks weren’t saints. Think what they did to the poor with welfare reform; how their egos bungled getting us national health care; or how they hailed the passage of the lobbyist-written (and media concentration giving) 1996 Telecommunications Act.

Democrats, by the way, were openly critical of CBS buckling under GOP pressure when the network cancelled its airing of “The Reagans” in 2003 (parent company Viacom eventually ran it on pay cable channel Showtime).

TV movies have always been confabulated affairs. Granted, Disney/ABC should have hired writers who are politically independent. And they should have stuck to the “script” of the actual 9/11 Commission report. But the real problem is that our media consolidated, ratings and right demographic audience targeted TV system isn’t focused at all on providing the public with a steady and serious examination of the world. TV lives in a fantasyland so it can better generate profits from advertisers. The networks and stations have no real public interest responsibilities, thanks to years of scuttling FCC rules. Congress keeps giving the TV networks everything they want, such as billions of free airwaves. Both Democrats and Republicans in Congress and at the FCC over the years have given permission for the TV industry to engage in ever-lowering standards. Except for Newt Minow’s sharp retort back in 1961 that television was giving the public a “vast wasteland,” broadcasters and cable companies have been given high-fives from a Congress satisfied with the system (meaning lots of campaign contributions and little analytical coverage of what’s really going on).

Rather than ask Disney to drop this docudrama, it would better if the Democrats called for a serious national debate about the quality of TV in the U.S. I’m not saying censorship. But they should be asking the TV industry to provide the public with more in-depth news and analysis—locally and nationally. No more 22 minute evening news broadcasts or countless headlines repeated on cable TV. We require serious investigative reports and more time overall spent on examining the country’s myriad problems—and what can be done about them. The networks should be urged to produce TV movies and series that are derived from (dare I say it) literature. TV should be asked to embrace young writers and other creators from diverse perspectives and backgrounds to develop programming that changes the dumbing down formula of television. [Are they coming to take me away yet!].

The Dems—and the GOP—should also call for public policies that ensure the public can receive a more diverse stream of content. They means network neutrality for the Internet, along with new rules that prevent the broadcast, cable, and satellite business from being TV gatekeepers. The TV conglomerates must be required to pass thru to viewers and users all news and public affairs programming–especially in this era of interactive digital media (such as video on demand, etc).

Ultimately, we need a more informed U.S. public if we are to better understand the real path to 9/11, so many other critical issues, and what we must do to address them. That should be the drumbeat of the DNC and others.

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Microsoft’s Massive Interactive Ad Venture (with a editorial reminder for the Washington Post)

Bill and Melinda Gates receive just praise for their eponymous charitable foundation. But like so many other philanthropists, the money comes via disreputable practices. Little is ever mentioned when discussing the Gates Foundation that its resources were built on a coldly executed monopolistic business strategy. The European Commission is still trying to undo the impact of Microsoft’s monopoly. Like many other robber barons turned philanthropist, perhaps Mr. Gates has made a later-in-one’s life conversion. He is now widely viewed—by the press and others—as a saint, not a sinner.

But Microsoft’s recent acquisition of Massive—the leading provider of online advertising for video games—illustrates his company’s continued lack of a moral vision. Massive sells to a wide array of advertisers and marketers the eyeballs—and really the subconscious minds—of teens and other gamers. Video games become populated with all kinds of commercial messages to help push the marketing goals of “Entertainment, Automotive, Telecom, Packaged Goods, Technology and Retail,” explains Massive. These ads are placed before users in “real-time” and can be readily updated and revised to suit an advertisers marketing strategy. You can be sure users are tracked and profiled.

Here’s what Massive also tells advertisers: “Massive’s patent-pending ad serving technology and unique ad units guarantee that advertisers get precise, measurable exposure in their campaign. The dynamic nature of the Massive Network gives advertisers the opportunity to target gamers with different messages based upon geography and time of day. The advertising creative and campaign can be highly customized and changed quickly to meet evolving market conditions and brand priorities. Ad messages are customized to contextually fit each game environment and then served to locations within the game that are pre-selected by Massive and the game’s creative developers.”

“Types of ad units include (but are not limited to):

* Billboards and Posters
* Vehicles
* Pizza Boxes
* Soda Cans
* Screensavers
* TV Screens”

Microsoft is currently engaged in a desperate effort to catch up to Yahoo! and Google in the interactive advertising game. Massive is seen as a prime way to extend the software giant’s interactive ad clout. But, by facilitating the ability of marketers to encourage young people and others to consume more beer, pizza, and fattening soft drinks, Microsoft is making an unhealthy and inappropriate contribution to our culture. It won’t do the public any good if—say twenty years from now—Bill and Melinda Gates begin suddenly spending foundation money to combat obesity-related illnesses. They would have already helped encouraged millions of game users to identify with such products.

This week’s announcement that Microsoft’s Massive will be distributing Electronic Arts (EA) games for its Xbox, including “first person shooter” Battlefield 2142, is a good illustration why folks working for Gates should hide their heads in shame. Here’s what an EA executive said about the deal: “Consumers are increasingly engaged in deep, virtual worlds and advertisers need adapted ways to reach these audiences.”

Oy Vey!

And now for the Washington Post. The news article [9/1/06] reporting on the EA deal was very polite—and didn’t explore much the concerns over Microsoft’s use of interactive ads for games. Perhaps that’s because folks know that Melinda Gates is on the board of the Washington Post Company. Post Co. reporters and editors always need to disclose their corporate connection to Microsoft and the Gates family.

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Tribune Company Cutbacks, Lay-offs, and Off-shoring. Doesn’t it realize it’s killing Journalism?

So driven to please Wall Street, the Tribune Company is further wrecking what’s left of the editorial vitality in their already journalistically-battered newspapers. Look what’s happened to the Los Angeles Times, Baltimore Sun, and Newsday. These and other Tribune outlets have witnessed a departure of fine reporters and editors, including award winners (such as Pulitzers). Morale at the Tribune papers is understandably low. The message is clear: they don’t want to spend the money it takes to do serious journalism. Now this chain is even dismissing many U.S. employees as it outsources its circulation/customer service to the Philippines. Meanwhile, the Tribune Company is engaged in a lobbying [registration may be required] and PR effort to scuttle federal media ownership safeguards. It wants to end the key newspaper-TV cross-ownership rule, designed to ensure a community gets diverse sources of news and information. Tribune execs are telling policymakers that by being allowed to own more TV stations, it will help journalism. They are lying. They just want more of that easy money coming from the TV business. Company financials extol the profits made via such Tribune Entertainment productions as “Beastmaster” and “Mutant X.” Owning more TV stations, if the FCC axes the rule Tribune has targeted, won’t help journalism. But it will likely help them distribute a new round of Beastmasters.

We hope the FCC and Congress take notice. Weakening media ownership rules has permitted a Tribune to grow in size and power—but without any meaningful public interest quid pro quo. The Tribune should be ashamed of itself, in terms of a lack of commitment to journalism and also for its cutting back on employing people who live in the U.S.

Business for Social Responsibility: At Annual Conference, Guest Speakers Feature Anti-Internet Freedom and Obesity Boosting CEOs.

The Business for Social Responsibility (BSR) group has an ad touting its annual conference in today’s New York Times business section [the Times Co. is a BSR “media sponsor”]. Featured as keynote speakers are Time Warner CEO Richard Parsons and Coca Cola’s chair and CEO Neville Isdell. The conference is supposed to help executives “learn about the best practices in corporate social responsibility (CSR) today — and what lies ahead.” The program has panels with titles as “Being Green is Glorious,” “Replicating Better Factories Cambodia,” and “Strategic Decision-Making on Climate Change: Exploring Voluntary and Regulatory Approaches.” H-P, Altria (Philip Morris), GE, McDonalds and many other heavyweights are sponsoring the conference. NGO’s also appear to play a role at BSR, as evidenced by the session entitled “Strategies for Improving Business Impact on Poverty: Unilever and Oxfam Look Ahead.”

But the idea of featuring keynotes from Parsons and Isdell, who are positioned as some kind of global corporate role model, is absurd. Parsons leads a company fighting against Internet Freedom in the U.S. Time Warner, as we know, is opposed to broadband network neutrality. Instead of being honored, Dick Parsons should be scolded. Parsons was also the key executive helping his former boss Gerry Levin and eventual partner Steve Case fool shareholders and investors (including pension funds) when they engineered the AOL-Time Warner deal [Washington Post may require registration]. Parsons was a key leader of the Time Warner effort to further media consolidation in the cable TV business—despite its consequences to freedom of expression and ownership diversity.

Now, Time Warner is working with AT&T, Verizon, Comcast and other allies to thwart the passage of network neutrality safeguards. Instead of being honored, Parsons should be roundly criticized for his lack of real corporate social responsibility.

As for Mr. Isdell. Well, let’s just say that Coca-Cola is actively promoting a digital media-saturated global youth obesity epidemic. Take a look here.

Among the funders of BSR include the Ford Foundation, the Hewlett Foundation, the (get ready for this!) U.S. Department of State, and the U.S. Environmental Protection Agency. I think we should ask for a taxpayer refund and also urge those charitable foundations to press for some serious change at BSR. [The confence has one breakout session titled “The Internet, Freedom of Expression and Privacy.” It should be made a plenary event with both Parsons and Isdell required to listen to real leaders fighting for social justice, including an open and democratic Internet].