Google’s mobile vision–Promoting location-based fast food marketing

excerpt: “The idea of location-based advertising, in which advertisers use the location of mobile phone user to send targeted advertising, also won support from Google chairman Eric Schmidt.

He used the example of how an advertiser of fast-food could target a user with advertising when he or she was near a restaurant.”

from: China’s mobile network: a big brother surveillance tool? AFP. January 27, 2008

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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